Snowden Tatarski is not an advertising agency. We do not constrain nor centrally concern ourselves with the tactic of advertising nor do we retail media in an agency format. While we will and do create advertising and advise on media planning as it pertains to strategic marketing, we do not put the fresh wine of a new approach in the old skins of a less relevant and outdated agency format.
We believe strategy is central to whether an effort is successful or not. Tactics are not strategy and campaigns which are not united in voice, message and selling proposition are not functioning at an optimum. If you cannot clearly articulate your overarching brand strategy in less than thirty seconds, you do not have one.
We essentially offer one service: consultation concerning strategic marketing. We do and will manage and create many of the materials and systems that follow a strategic marketing plan through our own resources and the resources of many trusted partners in our network.
Creating the whole brand experience for consumers means committing to building a holistic and fully integrated approach. We conduct, create and coordinate a variety of analysis and implementation efforts that make brands more encompassing for consumers.
We call our process Alignment. Alignment is the process in which we distill core issues, solutions and essence of brands and associated competitive strategies and then pair these traits with strategies and market opportunities. Our system is practical because it is rooted in reductionism with a desire to make processes simpler rather than more complex. We believe brands and the business situations that affect them can be distilled to core motivations, perspectives and positions in a way which has meaningful impact with the prospect consumer. Integration takes the focused concept and implements it into marketing efforts such as sale initiatives, advertising, promotion, distribution channels and any other point where the customer and brand may interact.
Alignment is aimed at connecting consumers to the offering of products, services and concepts. It is a process created by Snowden Tatarski that analyzes data, industry practices, trends, opportunities and other information concerning a given situation. The procedure then pairs the offering strategically with the consumer desire.
Snowden Tatarski has conducted Alignment engagements for companies of many shapes and scope. The engagement is often carried out with partners specifically selected for the nature of the marketing issue. Alignment is the central part of any Snowden Tatarski marketing plan. It is the discovery during Alignment that drives marketing strategies, communication strategies and implementation.