Stop being a cheap date. Start connecting to consumers and build enduring relationships with the whole brand experience.
Why do we call advertising clutter? Why do we have a TV commercial say one thing and a salesperson say something entirely different? What are the most common dead ends found in marketing today and how can we avoid them?
Jeff Snowden offers answers to these and other questions in a series of amusing essays that expound his thoughts on the whole brand experience, the follies of fad marketing, how a scorpion can beat a hedgehog, the wisdom found in challenging the US Army with stale bread and why you should keep an eye on your employees' shoes.
Gin, Incense and Deacon Blues is for anyone who has ever been stuck in a meeting debating how best to bring a product or service to market.
"Snowden takes a hard look at what goes on in the world of advertising today and often doesn't like what he sees. Too many practitioners without an understanding of the real world of the consumer, too many agencies taking the easy way out, and too many marketers thinking they know good advertising when they see it, but they often don't. Finally, someone has written on why good advertising works, why poor advertising does not and how to tell the difference between the two.",
Jim Nelems
Founder and CEO, The Marketing Workshop, Inc.
"Jeff Snowden's visionary ideas about strategy, relationship and experiential marketing, consumer insights and research, plus why only creative advertising causes desired action are all based on actual successful work and not theory. Jeff's simple, conversational and in-your-face style are informative and refreshing. This is a book worth your time and a must read for any corporate CEO, agency professional or marketing/advertising student whose career depends upon knowing today's consumer."
Richard W. Riley
Principal, Ret., Sawyer Riley Compton
