Engagement: 6+ years
- Brand strategy and development
- Video production
- New Product Introduction
- Research and strategic planning
- Advertising, literature and direct mail
White Planters is a storied brand of legendary planters with a great reputation for simplicity, accuracy and reliability. In 2011, we were tasked with refreshing the brand and marketing strategy in preparation for the 2013 launch of a newer design.
After conducting some research, we restructured the brand pitch around planting accuracy and rationalized all product attributes around the concept of being and staying accurate in the planting operation.
With this brand strategy in place, we developed strategies and materials to emphasize the how and why a White Planter achieves accurate planting. From scientific discussion in our literature to a video that walks field to field to analyze results, we informed, educated and motivated customers to take a good look and consider our product when it comes to planting.
202 Firefighter Ct., Athens, Georgia 30607 | 706-543-9037 | firstname.lastname@example.org
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